Next:Gen Campaign
Micro:bit Educational Foundation is a not-for-profit organisation that aims to inspire every child to create their best digital future. In their most recent campaign, they were looking to get 30 free micro:bits into every classroom in the country.
One of the successful hypotheses of the research was developing a set of pre-questions. Answering these six questions would create a bespoke incident form, speeding up form filling and reducing cognitive load on the user.
One of the successful hypotheses of the research was developing a set of pre-questions. Answering these six questions would create a bespoke incident form, speeding up form filling and reducing cognitive load on the user.
The campaign was an outstanding triumph. In just two weeks, over 4000 whitepapers were downloaded, and 400 customer-centric initiatives were launched, a testament to the power of our strategy and the engagement it sparked.
