Rolls Royce Motor Cars
EMO hired me to lead the design of the new Rolls Royce international dealership websites. The new design system needed to reflect the quality and refined elegance of one of the world's legendary car brands while allowing dealerships to amend and create new engaging pages easily.
As part of the design process, we developed multiple working prototypes, exposed them to live user testing, and shared the insights gained with the client. This helped to change some long-held brand conventions and ensured the new site was always focused on the customer, giving them an engaging and stimulating experience while at the same time delivering all the information they needed to select the model that was right for them.
